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VIDEOS

Salesy Advertising

By Erik Solbakken CPA | October 29, 2020

Who would say NO to attracting a higher paying client?Almost no one, right?!So why don’t CPA’s buy what the “sales gurus” are trying to sell them?​​It’s all in the messaging.Accountants don’t like SALESY.Give us a way to attract ideal, higher paying clients without being salesy and CPA’s everywhere will say… SIGN ME UP!!!!!That’s what I have for you in this week’s video.

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Entigrity Podcast

By Erik Solbakken CPA | October 21, 2020

Got something different for you this week. I was recently on a podcast with Chris Rivera from Entigrity Offshore Staffing and we had a great call. We covered a ton of different topics: the 2 TOP Components to a CPA firm’s profitability the never ending tax season from hell 80’s Heavy Metal the 3 Critical…

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Iceberg Principle

By Erik Solbakken CPA | October 16, 2020

Have you ever heard of the Iceberg Principle? It’s a fantastic illustration of what our clients see vs. all the stuff that we do. Even more important….there’s a way to use this Principle that helps us with Pricing our services. As the Iceberg Principle shows us, most clients have NO idea how much work goes…

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Work Harder

By Erik Solbakken CPA | October 9, 2020

I really don’t like the saying “Work Smarter NOT Harder”. It’s overused… and desperately needs an update. So I’ve come up with one that “works” perfectly …especially for accountants. And I explain why in this week’s video. (sorry for the pun….I couldn’t help myself)

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It’s Always Our Fault

By Erik Solbakken CPA | October 2, 2020

One of the BIGGEST headaches of running your own accounting practice is having to deal with HR issues. From training to sick days to benefits to performance reviews …it can all wear on you. But I realized a long time ago that when something goes wrong there’s always ONE person I can consistently point to…

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What’s Your Business Model?

By Erik Solbakken CPA | September 23, 2020

I spent the last few nice days of summer doing coaching calls from my boat. What came up on those calls was all about business modelling. I thought I’d share with you what we were talking about so you can apply it to your accounting practice.

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Work Life Balance

By Erik Solbakken CPA | September 14, 2020

Trying to get the right work life balance is a WASTE of time. Why is this the case? I explain it in this week’s video………

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KID CPA

By Erik Solbakken CPA | September 9, 2020

If you could get your hands on a time machine would you enter the CPA profession again? Better yet…would you recommend it for your kids? An interesting conversation with some friends during a boating trip highlighted this question for me. And I know the answer for most CPA’s is NOT what I want for our…

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It’s Showtime!

By Erik Solbakken CPA | September 1, 2020

A movie was being shot right near my house last week…and as usual it got me thinking about business models. Looking at other industries can provide you valuable insight into how to model your own accounting practice. That’s what this video is all about.

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Limitation Is Your Friend

By Erik Solbakken CPA | August 13, 2020

Most people don’t like limitations. For highly successful accountants, they LOVE limitations. When you have a limited number of something…its value instantly increases. And you can use this to your advantage in your accounting practice. That’s what this week’s video is all about.

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