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I’m very curious as to what you really want. Is it more money? Better clients? More free time? Or are you comfortable with the way things are? Most CPAs can easily tell me what they don’t like… but when it comes to articulating what they really want… they stumble. I think it’s in part because…
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I was on holidays last week and heard some news that I really wanted to share with you. I believe CPAs have so much MORE value to give their clients. That’s why I created the ASF Coaching Program. And it’s paying HUGE dividends to those applying the core concepts. Concept #1: You’re Richer Than You…
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Do you ever get the feeling that someone, or something, is secretly holding you back? I did when I had my CPA firm. Then one day I figured it out …and everything changed. Today I’m going to let you know exactly who (and what) it was. Enjoy this week’s video.
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This week I’ve got a secret for you. Most of the “gurus” are sending CPAs down the wrong path. They’re saying that the key to success is to automate your firm. I 100% disagree. Automating a broken model just gives you a faster way to ruin. Now please don’t get me wrong. I completely believe…
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How To Pick A Niche In Your CPA Firm Today’s topic is how to pick a niche for your CPA firm and focus on what you really enjoy doing. If you’re not having fun doing your job, then you’ll find that you’re always struggling. It’s going to end up being a grind. The Key to…
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The Most Important Conversation Every CPA Should Have With Their Client We had a topic come up in one of my Platinum Mastermind coaching calls that I would like to share with you. This call was about the most important conversation every CPA should have with their client – the four planning pillars. If you…
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Guide to Value Pricing for Accountants I have good news and bad news if you’re using the billable hour model for your accounting business. The bad news is that you’re practicing a model of business that is oppressive, suffocating, and of your own doing (yes, it may sound harsh but it needs to be said).…
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How To Recession-Proof Your CPA Firm Today’s post is about how to recession-proof your CPA firm. As you may have seen in the news, it’s all about recession, recession, recession! Firstly, I want to make it clear that I am not into fear-mongering. Despite the fact that I warn accounting firms about the dangers that…
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3 Ways CPAs Can Position Themselves As Their Client’s #1 Trusted Advisor I had an interesting conversation with someone earlier today. It was about the ways CPAs can position themselves as their client’s #1 trusted advisor. It’s interesting because there’s a study that was done on business owners that asked, “Who’s your number one trusted…
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3 Pricing Mistakes CPA Firms Make I just finished off a full day of coaching calls with my CPA firm clients from around North America. I was thinking about a topic for this week’s blog post and realized that I have been chatting a lot about the 3 pricing mistakes CPA firms make. Today I…
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