When I first started in accounting I took every client that came my way.  If they had a pulse and a check book, I’d said yes.  I thought I had to do that in the beginning.

But eventually, it came to backfire on me.

I now recommend every CPA use 3 Keys to clearly define their ideal client.

These keys not only show you where to find them but also how to easily win their business without having to be “salesy” whatsoever.