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VIDEOS

Watch Your Language!

By Erik Solbakken CPA | January 20, 2022

Do you have price sensitive clients? I used to have lots of them when I had my accounting practice. And then it dawned on me.  I was making the problem worse by how I was talking to them. What was the solution? If I wanted to command higher prices …I had to watch my language!

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2 Keys To Pricing Value

By Erik Solbakken CPA | January 12, 2022

How do we set our prices? It’s the #1 question I get from every CPA firm I work with. Follow these 2 Keys …and you’ll unlock the $$$$.

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What Is Value Pricing?

By Erik Solbakken CPA | January 6, 2022

There are many misconceptions about Value Pricing. What is it, really? It’s actually quite simple. And when you adopt it. It will change your firm…forever.

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What To Fix First?

By Erik Solbakken CPA | December 22, 2021

It’s the #1 question I get from every single firm I work with. What do we need to fix first? Technology ? Outsourcing ? Business Development ? Nope…it’s none of the above. The answer is much easier than most of us realize. Fix this ONE thing first. Then the rest of our challenges become a…

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How Vs. Why

By Erik Solbakken CPA | December 16, 2021

I used to make a big mistake when I had my first CPA firm. Looking back on it, I realize it negatively impacted almost every area of my practice. From approaching solutions for my clients to leading my staff… I had the cart before the horse. I’d like to save you the trouble of making…

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Simplify before you multiply

By Erik Solbakken CPA | December 9, 2021

I’ve seen it time and time again. CPAs suffering from their own success. More is not always better…sometimes more is less Be sure to simplify BEFORE, you multiply I hope you enjoy this week’s video

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Do Less, Make More

By Erik Solbakken CPA | November 24, 2021

The accounting profession has conditioned CPA’s into believing that to be successful, you just need to log in more hours. This just isn’t true. If you approach it correctly, you can do less AND make more. It just takes an adjustment in mindset. That’s what this week’s video is all about.

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Sledgehammer To A Thumbtack

By Erik Solbakken CPA | November 11, 2021

All too often, clients expect us to perform service we don’t really want to do. Just because I’m a CPA doesn’t mean I have to do everything they need. Quite the opposite. Sometimes, doing the wrong things HURTS my business model. Like using the wrong tool for a job. Watch this week’s video to see…

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When To Not Scale Your Firm

By Erik Solbakken CPA | October 27, 2021

The internet is filled with quick scaling gurus. How to triple your clients in 1 week type of crap. But scaling isn’t always the best route to take. In fact, scaling can hurt your firm more than you think. Avoid this trap and get your freedom back.

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Make It Personal

By Erik Solbakken CPA | October 22, 2021

Quicker, faster, go…go…go!!! That’s the mantra at most modern accounting firms today. The CPA who gets it done quicker WINS! But we’re making a big mistake following the herd. Want to stand out in a crowd? Do this instead……

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