VIDEOS
Do you have price sensitive clients? I used to have lots of them when I had my accounting practice. And then it dawned on me. I was making the problem worse by how I was talking to them. What was the solution? If I wanted to command higher prices …I had to watch my language!
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How do we set our prices? It’s the #1 question I get from every CPA firm I work with. Follow these 2 Keys …and you’ll unlock the $$$$.
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There are many misconceptions about Value Pricing. What is it, really? It’s actually quite simple. And when you adopt it. It will change your firm…forever.
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It’s the #1 question I get from every single firm I work with. What do we need to fix first? Technology ? Outsourcing ? Business Development ? Nope…it’s none of the above. The answer is much easier than most of us realize. Fix this ONE thing first. Then the rest of our challenges become a…
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I used to make a big mistake when I had my first CPA firm. Looking back on it, I realize it negatively impacted almost every area of my practice. From approaching solutions for my clients to leading my staff… I had the cart before the horse. I’d like to save you the trouble of making…
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I’ve seen it time and time again. CPAs suffering from their own success. More is not always better…sometimes more is less Be sure to simplify BEFORE, you multiply I hope you enjoy this week’s video
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The accounting profession has conditioned CPA’s into believing that to be successful, you just need to log in more hours. This just isn’t true. If you approach it correctly, you can do less AND make more. It just takes an adjustment in mindset. That’s what this week’s video is all about.
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All too often, clients expect us to perform service we don’t really want to do. Just because I’m a CPA doesn’t mean I have to do everything they need. Quite the opposite. Sometimes, doing the wrong things HURTS my business model. Like using the wrong tool for a job. Watch this week’s video to see…
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The internet is filled with quick scaling gurus. How to triple your clients in 1 week type of crap. But scaling isn’t always the best route to take. In fact, scaling can hurt your firm more than you think. Avoid this trap and get your freedom back.
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Quicker, faster, go…go…go!!! That’s the mantra at most modern accounting firms today. The CPA who gets it done quicker WINS! But we’re making a big mistake following the herd. Want to stand out in a crowd? Do this instead……
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