VIDEOS
The $$ prices $$ you collect from your clients can make (or break) your practice. If this is true, then how do you command higher prices? Simply put, there are 3 Keys to remember. That’s what this week’s video is all about.
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Let’s start off 2021 with some fun shall we? I’ve got another instalment of accountant swear words for you. This time I’ve bucketed them into 2 LISTS. 1) Words that most CPA’s think are swear words, and 2) Words that I have come to realize are the REAL swear words for accountants who want freedom…
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If I hadn’t done it a hundred times before I wouldn’t have believed it either. But it’s true. When using the right business model ….even a $50 change can make you $1M dollars.
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Most marketing ads make me sick to my stomach. CPA’s aren’t gullible. We know it takes hard work to build an accounting practice. These “expert consultants” insult our intelligence with their Success Fairy marketing messages. What we need is a system to follow …not a magic wand. That’s what I…
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Think about the most successful client you have. What do they look at when making an investment decision? I can guarantee you they look at ROIC as it is the leading indicator on a business opportunity. For CPA firms, it may come as a shock as to what yours looks like. It not…
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What do you think of the saying “the customer is always right”? Is it true? or is it false? I think it’s both. The real KEY is to have clear lines that tell when it’s one or the other. This clarity will bring you massive success …when you do it right.
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What do you do when your accounting practice is not giving you what you deserve? You really have 3 Options. A, L or C What I recommend to every CPA I talk to is choosing “Option C”. The sad part is most CPA’s don’t even realize that C is an option. That’s what this week’s…
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Not all revenue is created equal. Each dollar you earn hits your bottom line at a different rate. …and when you take the time do look carefully, you’ll see exactly what you should STOP doing to improve your profitability.
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Running an accounting practice can be stressful. The worst part is that most of that stress is self-imposed …or more importantly, it’s imposed “on us” by the profession. Once you realize this you can get off the rollercoaster and start enjoying the freedom you deserve.
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Attracting highly skilled and qualified staff is a challenge for most accounting firms …and do you want to know why? I’ll tell you in this week’s video.
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