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Reclaim Your Freedom

By Erik Solbakken CPA | January 26, 2023

My heart sinks when I see unhappy CPAs. …then I get angry. …then I want to free them. I believe you deserve MORE from your profession. This week I’ve received a boatload of messages from frustrated CPAs. Enough is enough. It’s time to reclaim your freedom …let me show you how. Enjoy this week’s video.

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Never Value Price Alone

By Erik Solbakken CPA | January 19, 2023

Let’s start 2023 off with a BANG shall we?  What’s the key to pricing your services?  Is it… a magic formula? a secret spreadsheet? an ancient incantation to the CPA Gods?  SPOILER ALERT. It’s none of those. All you really need is a little help from your friends.  Watch this week’s video to see what I’m…

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ASF AudioBook

By Erik Solbakken CPA | December 29, 2022

This week’s post is a little different. I thought I’d share with you a livestream I did with Kary Oberbrunner (my publisher). We were announcing the release of my audiobook. Inside this livestream we went deep into the problem with the CPA profession …and what you can do to fix it. Let’s make 2023 YOUR…

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Give Them What They Want

By Erik Solbakken CPA | December 23, 2022
Give Them What They Want thumb

Another video from the road this week. This time, I was in Florida meeting with some business owners. I had one SIMPLE conversation with them …and they were willing to DOUBLE what they paid their CPA. I let you know exactly what I said, in this week’s video. Enjoy.

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Wrong Fit Clients

By Erik Solbakken CPA | December 8, 2022

What can we do about clients that are the wrong fit? Needy clients. Price sensitive clients. Crappy work, clients. There is a solution we use in the ASF Coaching Program™. …and that’s what I’m going to share with you in this week’s video. P.S. my apologies in advance for the sound quality in this video…

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Shortcut To Creativity

By Erik Solbakken CPA | December 1, 2022
Shortcut To Creativity

Would you like to be more creative?  I’ve had some CPAs scream at this question. Maybe they thought I said creative accounting!!! Like 1+1 = 3 😂 What I’m talking about is finding creative solutions for your accounting practice and your clients. If the answer is yes, then watch this week’s video. I give you…

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By Erik Solbakken CPA | November 24, 2022

What is FutureCasting? It is an extremely powerful tool that you can use in your next client conversation. More importantly, in this week’s video I show you how to use it for yourself. To get you to your own BIGGER & BRIGHTER future.

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Client Conversations

By Erik Solbakken CPA | November 18, 2022

I’ve got a secret for you… How do you sell your services to a prospective client? Drum roll please……. Answer = you don’t You read that right. Don’t sell your services. Instead, do what I share in this week’s video instead.  It’s much easier and simpler, plus you won’t feel like a slimy salesperson. 😂…

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Asking The Wrong Question

By Erik Solbakken CPA | November 10, 2022

It may sound like a silly question, but I’m going to ask you anyways. Do you want to make more net income? If you answered YES, then be sure to watch this week’s video. It highlights what your next question should be after answering YES. What’s more important than a right answer? The right question.…

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Don’t Compete On $$Price$$

By Erik Solbakken CPA | November 3, 2022

Trying to provide clients with the lowest price will destroy your business model. Guaranteed. Now, don’t get me wrong. $$Price$$ is very important …but please don’t compete on it. Why do you say this, Erik? Watch this week’s video to find out.

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