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What You’re Here For

I’d like to start this week’s video with a question: Q: “What sucks the life out of you?” Whatever it is, you don’t have to keep doing it. The more important question is: Q: “What do you love to do?”, Whatever that is, imagine doing that instead. That’s what you’re here for. Watch this week’s…

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Quick Pricing Filter – 3 Questions

Nothing is worse than working for a client at a low price point. It’s PAINFUL! To help you with this I’m going to share one of my ASF Toolkit™ solutions with you. All you need to do is ask yourself 3 simple questions… …and you’ll set your prices right, everytime. Enjoy this week’s video.

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Don’t Compete On $$Price$$

Trying to provide clients with the lowest price will destroy your business model. Guaranteed. Now, don’t get me wrong. $$Price$$ is very important …but please don’t compete on it. Why do you say this, Erik? Watch this week’s video to find out.

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What Do Your Clients Really Want?

I had a great conversation with an extremely successful entrepreneur this week. They said something powerful. Simple… but powerful. And when you harness this approach, you’ll be able to command almost any price you want. Enjoy this week’s video.

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Guide to Value Pricing for Accountants

Guide to Value Pricing for Accountants I have good news and bad news if you’re using the billable hour model for your accounting business. The bad news is that you’re practicing a model of business that is oppressive, suffocating, and of your own doing (yes, it may sound harsh but it needs to be said).…

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How To Recession-Proof Your CPA Firm

 How To Recession-Proof Your CPA Firm Today’s post is about how to recession-proof your CPA firm. As you may have seen in the news, it’s all about recession, recession, recession! Firstly, I want to make it clear that I am not into fear-mongering. Despite the fact that I warn accounting firms about the dangers that…

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3 Pricing Mistakes CPA Firms Make

3 Pricing Mistakes CPA Firms Make I just finished off a full day of coaching calls with my CPA firm clients from around North America. I was thinking about a topic for this week’s blog post and realized that I have been chatting a lot about the 3 pricing mistakes CPA firms make.   Today I…

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How Accounting Firms Avoid Hitting the Revenue Ceiling

How Accounting Firms Avoid Hitting the Revenue Ceiling Calling all CPAs. How Do Your Accounting Firms Avoid Hitting the Revenue Ceiling? As you know, inflation has been going through the roof and the price of everything is getting higher and higher. However, at the same time, accounting firms haven’t been increasing their prices and continue…

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