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Don’t Compete On $$Price$$

Trying to provide clients with the lowest price will destroy your business model. Guaranteed. Now, don’t get me wrong. $$Price$$ is very important …but please don’t compete on it. Why do you say this, Erik? Watch this week’s video to find out.

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What Do Your Clients Really Want?

I had a great conversation with an extremely successful entrepreneur this week. They said something powerful. Simple… but powerful. And when you harness this approach, you’ll be able to command almost any price you want. Enjoy this week’s video.

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Guide to Value Pricing for Accountants

Guide to Value Pricing for Accountants I have good news and bad news if you’re using the billable hour model for your accounting business. The bad news is that you’re practicing a model of business that is oppressive, suffocating, and of your own doing (yes, it may sound harsh but it needs to be said).…

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How To Recession-Proof Your CPA Firm

 How To Recession-Proof Your CPA Firm Today’s post is about how to recession-proof your CPA firm. As you may have seen in the news, it’s all about recession, recession, recession! Firstly, I want to make it clear that I am not into fear-mongering. Despite the fact that I warn accounting firms about the dangers that…

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3 Pricing Mistakes CPA Firms Make

3 Pricing Mistakes CPA Firms Make I just finished off a full day of coaching calls with my CPA firm clients from around North America. I was thinking about a topic for this week’s blog post and realized that I have been chatting a lot about the 3 pricing mistakes CPA firms make.   Today I…

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How Accounting Firms Avoid Hitting the Revenue Ceiling

How Accounting Firms Avoid Hitting the Revenue Ceiling Calling all CPAs. How Do Your Accounting Firms Avoid Hitting the Revenue Ceiling? As you know, inflation has been going through the roof and the price of everything is getting higher and higher. However, at the same time, accounting firms haven’t been increasing their prices and continue…

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Accounting Firms Need to Stop Doing Personal Tax Returns

I’ve said this so many times…accounting firms need to stop doing personal tax returns. There’s been a big push in the accounting industry lately where everybody moving to outsourcing. You know I’ve always said that if you’re doing outsourcing as your first step as your value, as a way of crushing your prices so that you can compete on price, then you’re dead. It’s a brutal model, you’re going to suffer.

It’s time to stop using this outdated and archaic pricing model. Move over to a value-based subscription model for your clients. You want to serve your accounting clients the way you were professionally trained – focus on advising the clients while working in a model that works best for you.

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Deliver More Value and Increase Your Price Per Client

Deliver More Value and Increase Your Price Per Client Scotland is a brilliant country, full of history and culture. But what does Scotland have to do with how to deliver more value and increase your price per client? This week’s video is coming to you from Edinburgh and what I want to talk about this…

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