Pricing
Reverse Engineer Your LIFE
“My CPA designation is finally working FOR me …not AGAINST ME”. That’s what one of my coaching clients told me last week. How did this happen? Watch this week’s video to find out.
Read MoreAI Is Coming… Be Ready
AI is getting a lot of attention right now. And rightfully so. It’s going to CHANGE the CPA landscape… …just like I said it would. But here’s the GREAT news. If you’re positioned properly you’re going to LOVE AI. If you’re not, AI will literally DECIMATE your firm. For those who are ready, I’m building…
Read MoreBuild A Firm YOU Love
Lots of accounting gurus out there now. Telling you what kind of firm you should be building. I feel this is WRONG. It’s YOUR firm, so build what you want. I hope you take this week’s video to heart and take back control. It’s YOUR life …no one else’s.
Read More2.5 Ways to Increase Your Prices
How can you increase your prices? There’s really only 2 ways… …well maybe 3 ways On second thought, let’s split the difference… and call it 2.5 There’s really only 2.5 ways to do it. Watch this week’s video to find out how.
Read MoreWhat You’re Here For
I’d like to start this week’s video with a question: Q: “What sucks the life out of you?” Whatever it is, you don’t have to keep doing it. The more important question is: Q: “What do you love to do?”, Whatever that is, imagine doing that instead. That’s what you’re here for. Watch this week’s…
Read MoreQuick Pricing Filter – 3 Questions
Nothing is worse than working for a client at a low price point. It’s PAINFUL! To help you with this I’m going to share one of my ASF Toolkit™ solutions with you. All you need to do is ask yourself 3 simple questions… …and you’ll set your prices right, everytime. Enjoy this week’s video.
Read MoreDon’t Compete On $$Price$$
Trying to provide clients with the lowest price will destroy your business model. Guaranteed. Now, don’t get me wrong. $$Price$$ is very important …but please don’t compete on it. Why do you say this, Erik? Watch this week’s video to find out.
Read MoreWhat Do Your Clients Really Want?
I had a great conversation with an extremely successful entrepreneur this week. They said something powerful. Simple… but powerful. And when you harness this approach, you’ll be able to command almost any price you want. Enjoy this week’s video.
Read MoreGuide to Value Pricing for Accountants
Guide to Value Pricing for Accountants I have good news and bad news if you’re using the billable hour model for your accounting business. The bad news is that you’re practicing a model of business that is oppressive, suffocating, and of your own doing (yes, it may sound harsh but it needs to be said).…
Read MoreHow To Recession-Proof Your CPA Firm
How To Recession-Proof Your CPA Firm Today’s post is about how to recession-proof your CPA firm. As you may have seen in the news, it’s all about recession, recession, recession! Firstly, I want to make it clear that I am not into fear-mongering. Despite the fact that I warn accounting firms about the dangers that…
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