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Iceberg Principle

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Business Model Mindset

Have you ever heard of the Iceberg Principle?

It’s a fantastic illustration of what our clients see vs. all the stuff that we do.

Even more important….there’s a way to use this Principle that helps us with Pricing our services.

As the Iceberg Principle shows us, most clients have NO idea how much work goes into preparing their taxes or financial statements.

Nor do they CARE!

….so why not price those services in the way that they do CARE?


  1. BUrt Brassard on October 16, 2020 at 12:26 pm

    Thanks Erik for another good video!

    Have a nice weekend.

    • Erik Solbakken CPA on October 16, 2020 at 2:58 pm

      Right on Burt. You as well.

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