Stop Selling What You Do
|
Business Mindset Sales
When you’re meeting with a potential new client what do you say?
Do you impress them with all your technical knowledge
…or do you detail out how complex their tax situation is
…with a hope of capturing a higher fee?
NEWS FLASH: Clients don’t care what you do
They care about something else
Look at all of that snow! How was the ski? Solo lift with lots of powder… Mid-week escape?
Great insight, Erik. Definitely has me thinking about the ‘service lineup’ and perception… Great food for thought.
Hi Zeb
Yes it was a killer base with lots of fresh dry powder…moguls were awesome. Life-style business right?! Glad you enjoyed the insight 🙂