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Stop Selling What You Do

by |
Business Mindset Sales

When you’re meeting with a potential new client what do you say?

Do you impress them with all your technical knowledge

…or do you detail out how complex their tax situation is

…with a hope of capturing a higher fee?

NEWS FLASH: Clients don’t care what you do

They care about something else


  1. Zeb on February 21, 2020 at 3:44 pm

    Look at all of that snow! How was the ski? Solo lift with lots of powder… Mid-week escape?
    Great insight, Erik. Definitely has me thinking about the ‘service lineup’ and perception… Great food for thought.

    • Erik Solbakken CPA on February 22, 2020 at 3:47 am

      Hi Zeb
      Yes it was a killer base with lots of fresh dry powder…moguls were awesome. Life-style business right?! Glad you enjoyed the insight 🙂

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