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What’s Your Firm’s ROIC?

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Business Model

Think about the most successful client you have.

What do they look at when making an investment decision?

I can guarantee you they look at ROIC as it is the leading indicator on a business opportunity.


For CPA firms, it may come as a shock as to what yours looks like.


It not only shines a light onto a fundamental flaw in our model,

but it gives us a great opportunity to fix it


…once and for all

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