Value Pricing
Never Value Price Alone
Let’s start 2023 off with a BANG shall we? What’s the key to pricing your services? Is it… a magic formula? a secret spreadsheet? an ancient incantation to the CPA Gods? SPOILER ALERT. It’s none of those. All you really need is a little help from your friends. Watch this week’s video to see what I’m…
Read MoreASF AudioBook
This week’s post is a little different. I thought I’d share with you a livestream I did with Kary Oberbrunner (my publisher). We were announcing the release of my audiobook. Inside this livestream we went deep into the problem with the CPA profession …and what you can do to fix it. Let’s make 2023 YOUR…
Read MoreGive Them What They Want
Another video from the road this week. This time, I was in Florida meeting with some business owners. I had one SIMPLE conversation with them …and they were willing to DOUBLE what they paid their CPA. I let you know exactly what I said, in this week’s video. Enjoy.
Read MoreAsking The Wrong Question
It may sound like a silly question, but I’m going to ask you anyways. Do you want to make more net income? If you answered YES, then be sure to watch this week’s video. It highlights what your next question should be after answering YES. What’s more important than a right answer? The right question.…
Read MoreGuide to Value Pricing for Accountants
Guide to Value Pricing for Accountants I have good news and bad news if you’re using the billable hour model for your accounting business. The bad news is that you’re practicing a model of business that is oppressive, suffocating, and of your own doing (yes, it may sound harsh but it needs to be said).…
Read More3 Pricing Mistakes CPA Firms Make
3 Pricing Mistakes CPA Firms Make I just finished off a full day of coaching calls with my CPA firm clients from around North America. I was thinking about a topic for this week’s blog post and realized that I have been chatting a lot about the 3 pricing mistakes CPA firms make. Today I…
Read MoreBest Strategy for CPA Firms to Get Consistent Cash Flow
Best Strategy for CPA Firms to Get Consistent Cash Flow Today I dropped my daughter off to her sketching class and noticed all of the nearby local businesses, like a tack shop for horse riding, a pet grooming, and supplies shop as well as a veterinary clinic. The interesting thing about all of these businesses…
Read MoreHow Accounting Firms Avoid Hitting the Revenue Ceiling
How Accounting Firms Avoid Hitting the Revenue Ceiling Calling all CPAs. How Do Your Accounting Firms Avoid Hitting the Revenue Ceiling? As you know, inflation has been going through the roof and the price of everything is getting higher and higher. However, at the same time, accounting firms haven’t been increasing their prices and continue…
Read MoreAccounting Firms Need to Stop Doing Personal Tax Returns
I’ve said this so many times…accounting firms need to stop doing personal tax returns. There’s been a big push in the accounting industry lately where everybody moving to outsourcing. You know I’ve always said that if you’re doing outsourcing as your first step as your value, as a way of crushing your prices so that you can compete on price, then you’re dead. It’s a brutal model, you’re going to suffer.
It’s time to stop using this outdated and archaic pricing model. Move over to a value-based subscription model for your clients. You want to serve your accounting clients the way you were professionally trained – focus on advising the clients while working in a model that works best for you.
Read MoreHow to Attract Talent To Your CPA Firm
How to Attract Talent To Your CPA Firm There’s a problem that I’ve heard from multiple accounting firms over and over again…they just cannot figure out how to attract talent to their CPA firms. This is a major epidemic quite frankly. Finding quality staff and team members to work in your accounting practice is a…
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