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Watch Your Language!

Do you have price sensitive clients? I used to have lots of them when I had my accounting practice. And then it dawned on me.  I was making the problem worse by how I was talking to them. What was the solution? If I wanted to command higher prices …I had to watch my language!

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Stop Selling Used Cars

There is a phenomenon in the vehicle industry that everyone understands. Unfortunately, most CPA’s don’t realize it happens to them as well …when they bill their clients. Avoid this and you’ll dramatically increase your fees.

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3 Keys To Ideal Clients

When I first started in accounting I took every client that came my way.  If they had a pulse and a check book, I’d said yes.  I thought I had to do that in the beginning. But eventually, it came to backfire on me. I now recommend every CPA use 3 Keys to clearly define…

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3 Keys to Pricing

The $$ prices $$ you collect from your clients can make (or break) your practice. If this is true, then how do you command higher prices? Simply put, there are 3 Keys to remember. That’s what this week’s video is all about.

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Salesy Advertising

Who would say NO to attracting a higher paying client?Almost no one, right?!So why don’t CPA’s buy what the “sales gurus” are trying to sell them?​​It’s all in the messaging.Accountants don’t like SALESY.Give us a way to attract ideal, higher paying clients without being salesy and CPA’s everywhere will say… SIGN ME UP!!!!!That’s what I have for you in this week’s video.

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Limitation Is Your Friend

Most people don’t like limitations. For highly successful accountants, they LOVE limitations. When you have a limited number of something…its value instantly increases. And you can use this to your advantage in your accounting practice. That’s what this week’s video is all about.

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New Normal?

This is nuts! The entire world is having to adjust themselves to a new normal. And now, your clients need you more than EVER …but how to do you charge for the “time” it takes to help them out? There is a solution.

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Accountant Swear Words (Part I)

Most accountants avoid swearing around their clients so they don’t offend them. Unless of course…it’s around tax time 🙂 But there are other “swear words” that accountants use …that not only offends their clients …but destroys their profit

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Stop Selling What You Do

When you’re meeting with a potential new client what do you say? Do you impress them with all your technical knowledge …or do you detail out how complex their tax situation is …with a hope of capturing a higher fee? NEWS FLASH: Clients don’t care what you do They care about something else

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