BLOG
Most marketing ads make me sick to my stomach. CPA’s aren’t gullible. We know it takes hard work to build an accounting practice. These “expert consultants” insult our intelligence with their Success Fairy marketing messages. What we need is a system to follow …not a magic wand. That’s what I…
Go To Blog Post
Think about the most successful client you have. What do they look at when making an investment decision? I can guarantee you they look at ROIC as it is the leading indicator on a business opportunity. For CPA firms, it may come as a shock as to what yours looks like. It not…
Go To Blog Post
What do you think of the saying “the customer is always right”? Is it true? or is it false? I think it’s both. The real KEY is to have clear lines that tell when it’s one or the other. This clarity will bring you massive success …when you do it right.
Go To Blog Post
What do you do when your accounting practice is not giving you what you deserve? You really have 3 Options. A, L or C What I recommend to every CPA I talk to is choosing “Option C”. The sad part is most CPA’s don’t even realize that C is an option. That’s what this week’s…
Go To Blog Post
Not all revenue is created equal. Each dollar you earn hits your bottom line at a different rate. …and when you take the time do look carefully, you’ll see exactly what you should STOP doing to improve your profitability.
Go To Blog Post
Running an accounting practice can be stressful. The worst part is that most of that stress is self-imposed …or more importantly, it’s imposed “on us” by the profession. Once you realize this you can get off the rollercoaster and start enjoying the freedom you deserve.
Go To Blog Post
Attracting highly skilled and qualified staff is a challenge for most accounting firms …and do you want to know why? I’ll tell you in this week’s video.
Go To Blog Post
Who would say NO to attracting a higher paying client?Almost no one, right?!So why don’t CPA’s buy what the “sales gurus” are trying to sell them?It’s all in the messaging.Accountants don’t like SALESY.Give us a way to attract ideal, higher paying clients without being salesy and CPA’s everywhere will say… SIGN ME UP!!!!!That’s what I have for you in this week’s video.
Go To Blog Post
Got something different for you this week. I was recently on a podcast with Chris Rivera from Entigrity Offshore Staffing and we had a great call. We covered a ton of different topics: the 2 TOP Components to a CPA firm’s profitability the never ending tax season from hell 80’s Heavy Metal the 3 Critical…
Go To Blog Post
Have you ever heard of the Iceberg Principle? It’s a fantastic illustration of what our clients see vs. all the stuff that we do. Even more important….there’s a way to use this Principle that helps us with Pricing our services. As the Iceberg Principle shows us, most clients have NO idea how much work goes…
Go To Blog Post
(You're almost done, answer the question below and enter your info below to complete)
Please Tell Me More About Yourself…
Which best describes you?
Absolutely no spam!
(You're almost done, answer the question below and enter your info below to complete)
Please Tell Me More About Yourself…
Which best describes you?
